JFORCE Information Technologies: Engineering Solutions that Impact the Bottom Line
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Erkan Ergün CEO
The values of “passion, hard work, and trust” are not mere resellers or fancy jargons but the fuel that powers the engine for JFORCE Information Technologies, Turkey’s undisputed leading IBM solution provider. For over a decade, JFORCE has banked on its deep-rooted expertise and domain knowledge to create value-added solutions for a clientele that includes Turkey’s biggest insurance firms. Over the last six years, JFORCE has used the experience gained in the insurance sector to serve some of the top financial institutions in Turkey.
By leveraging IBM’s decision management, business process automation, data science and analytic tools, the company develops insurance assets such as dynamic pricing, health insurance claims management, policy rules management, authorisation management, and underwriting rules management. However, JFORCE is equally versatile when it comes to impacting the marketing bottom line for clients courtesy its trigger-marketing solutions. The marquee clients that have benefitted from JFORCE’s cutting edge solutions include Allianz, Axa, Groupama, HDI/Talanx, Generali, Anadolu Insurance, Pladis, Renault, Toyota, Honda, Pirelli, Shell, Carrefour, Novartis, Baxter, Pfizer, Avon, SITA, IGA, Albaraka, Fibabanka, Turk Eximbank, TurkTelekom, Godiva, United Biscuits, Omsan Logistics, Turkish Armed Forces.
This constant need to influence “a customer’s bottom line” is at the core of every JFORCE solution. Over the years, JFORCE has observed closely the challenges faced by organisations in changing and governing their business processes. For example, an insurance organisation might try to alter a business process to reduce costs, only to discover that halfway through the transition, it needs to re-shift its focus on increasing revenue. In such a climate, enterprises must possess the needed agility to shift their goals and accordingly align with changing business objectives. Otherwise, they face the risk of eventually losing their budget or a client contract. JFORCE specialises in such sticky situations by constructing an agile environment for its clients.
“As technologies progress, enterprises want to embrace them and implement changes in their processes. However, with too many projects in the pipeline, they take too long to implement process changes. By partnering with IBM, we help big insurance companies become agile, own their information and processes, and change as and when required,” says Umit Sile, Business Development Director of JFORCE.
The benefits of such an agile environment can’t be understated. JFORCE’s clients are able to project the future better and formulate their business rules based on their specific operations. Sile elaborates, “Through innovation in business automation, we optimise a client’s processes so they can improve their day-to-day decision-making and remain ahead of the curve.”
The Flagship Product
JFORCE optimises business processes through its flagship product titled the JSure Health Insurance Automation platform which helps JFORCE’s clients with critical business tasks such as executing policy rules, automating underwriting, managing policy risks, identifying anomalies, and abuse in claims spending.
Umit Sile, Business Development Director and Baturalp Sağlam, R&D Director
“Our product portfolio extends with underwriting risk management, dynamic pricing, agency production estimation, and sales quota distribution,” adds Sile. The IBM solution provider also offers JFORCE Finance— which allows businesses to easily manage their internal financial transactions and monitor their portfolios, and JFORCE Pharmacy, a web-based application that provides automation of drug provision processes in health insurance policies.
JFORCE supports both IBM’s traditional products and new e-Business solutions. “Our employees continuously increase their knowledge and use this expertise to capitalise on the IBM platform and solutions,” adds Sile. Another key market differentiator for JFORCE is its ability to provide turnkey solutions using IBM tools. “There are some competitors who provide just a few solutions, but we are a one-stop-shop for our clients,” stresses Ergün.
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The Fuel that Drives the Engine: R&D Team
A few years ago, JFORCE invested heavily in its R&D division with the intent to stay a step ahead of its customers and anticipate their needs. With a focus on new product development and innovation, JFORCE’s R&D division has created an internal structure that has changed the company’s identity from a service provider to a full-fledged disruptive solution provider.
To win the trust of customers and potential customers, JFORCE keeps tabs of the latest industry trends and stays updated. On that note, JFORCE follows all global conferences and its R&D department blends the acquired information along with prevailing market needs. “With the help of cognitive technologies, dozens of disruptive business ideas are evaluated and projected annually in our R&D centre,” says Baturalp Sağlam, R&D Director of JFORCE. As a result, the solutions offered by JFORCE exceed market expectations.
JFORCE’s R&D department has empowered the company to emerge as a digital innovator and driver of digital disruption for its customers. “As JFORCE, we are constantly looking for new trends, technologies, innovations to make a significant contribution to our R&D approach,” adds Sağlam.
Ambitious Plans to Expand
With a stranglehold over 90 percent of Turkey’s local insurance market, JFORCE has a straight line to follow ahead of it. However, JFORCE realises that its growth potential in Turkey is limited. “We want to expand our territory, and will begin branching out soon,” reveals Ergün.
Going forward, JFORCE will focus on niche markets that require highly-specialised solutions, a mission that the company has the personnel to execute. Sile says, “While it is necessary to be successful, we want to push our costs up to accordingly serve a bigger market. We are also seeking a potential technology investor to better utilise our know-how and a successful track record of over 16 years.”
Meanwhile, the company continues to expand its global presence, as evidenced by its ongoing project with Godiva & United Biscuits—which uses IBM App Connect as their ESB layer. Four years ago, JFORCE created an ESB architecture for the client, and its developers continue to support their integration projects. “All integrations such as production factories, sales channels, country and regional directorates, and third-party integrations such logistics companies and warehouses across over the world pass through this ESB layer,” says Ergün.
In conclusion, JFORCE intends to avoid complacency and stick to the formula that brought it an enormous success: up-to-date sector knowledge and customer-friendly solutions. To stay ahead of the competition, JFORCE will continue to bolster its domain expertise while tracking the other disruptive innovations in the marketplace. Sile concludes, “Our customers have always chosen us due to our sector knowledge and ability to drive high ROI. This trend will continue,” concludes Ergün.